What is an SEO Title?
SEO title is a term that appears in Google search results. This title is not necessarily the title of the article or the title of the page. Of course, most website builders use the article title instead of the SEO title by default, but with plugins like Yoast SEO we can choose the SEO title we want.
In the title of SEO, the keyword should not be repeated many times. This mistake, makes us to be penalized by Google. But John Mueller, one of Google’s executives, has a different opinion!
Google’s John Mueller explains that SEO titles full of keywords and descriptions are not against webmaster guidelines and are a common practice.
This issue happened on Google Live SEO on December 11th. An SEO official told Müller that small businesses always saturate their titles and descriptions with business keywords
Repetition of keywords in the title SEO: good or bad?
“This is not against our webmaster guidelines and we can not say it is problematic. I think if you have a more relevant title to the user search, your situation will improve, because Google understands this relevance better.
I know the biggest improvement in title writing is when it matches the user’s actual wishes. As a result, they click on the search result more easily; Because he says to himself, “Wow, this is exactly what I wanted.”
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Take a more focused approach to writing SEO headlines and descriptions:
Müller knows that filling in titles and descriptions with keywords is a common method; Because these keywords are the main ranking factors in Google search results, but site owners should not put all the keywords in these sections, and Müller recommends a more focused approach.
He says writing a title or description that gets more clicks is more important than using a lot of keywords.
“This is a very common way, and the use of keywords in titles is part of our ranking system,” says Müller. That’s why people say to themselves, “Wow, I have to add all the keywords to my titles” and you end up with similar titles.
“So just because we use keywords for ranking does not mean you have to include all the keywords in the titles and descriptions.”
Sometimes we think the rate of incoming clicks from searches is much more important than rankings, especially small businesses do not have much chance of visibility in search results in different places; Because they are probably more focused on their area, having a good SEO title that fits perfectly with their business is far more important than filling the title with a variety of keywords.
