In this article, we will explain Instagram method for ranking search results and how to optimize your content with the desired keywords. Instagram CEO Adam Mosseri explains how search results are ranked and shares some great SEO techniques on Instagram with readers.
The method of ranking search results in Instagram search is different, because the user has to type a word to see the search results.
While the Explorer page, for example, delivers top content automatically. The purpose of Instagram is to provide search results based on the most relevant content with the user.
Suppose you are interested in seeing space photos after seeing a picture of the full moon. When you click on the search bar on the Explorer page, you will first see your recent resources. After typing the word “space”, Instagram will show you pages, audio files, hashtags and places that match your search text. In this case, results like @space and #space are displayed because the word space is in them.
Instagram search ranking criteria
In addition to text entered by the user, the Instagram search algorithm uses account information, hashtags and locations to rank results.
Instagram’s top ranking criteria in order of importance are:
Text typed by you:
The text you type in the search bar is the most important ranking criterion on Instagram, and it first tries to match your text with usernames, page widgets, captions, hashtags and related places, and shows you the most relevant content.
Your activity:
This includes the pages you follow, the posts you view, and how you interact with different pages in the past. Instagram usually shows the accounts and hashtags that you follow or visit the most.
Your interaction:
When there are a lot of potential results, Instagram pays attention to the interaction metric, which includes the number of clicks, likes, shares and followers for a particular page, hashtag or place.
The best methods of Instagram SEO
Mosseri suggests the following tips to make it easier to find your content on Instagram:
1. Choose a username and profile name related to your content
Since users’ typed text is the most important criterion for ranking search results, you should choose the right profile name that is relevant to your content.
This will increase the chance of getting a better rank in search results.
If your audience recognizes you by a particular name, enter it in your username or profile so they can find you when they search for that particular name.
2. Include related keywords and locations in the page biography
The vocabulary used in the page biography is also important, so write keywords and related places in this section as well. The page widow should show who you are and what your page is about.
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If your page is about a specific location, such as a small business in a specific location, writing a location in the bio section will help your audience find you more easily.
3. Use related keywords and hashtags in the caption
If you want your post shows us in search results, instead of writing your own comments and descriptions in the caption, put the relevant keywords and hashtags in the caption.
Penalties in the Instagram search section
Just as Google imposes penalties on its search algorithms, violating Instagram guidelines can lower the ranking of your content in search results.
Instagram may penalize some posts, the entire page, or the entire hashtag using Shadow banning.
Accounts that send spam or violate Instagram guidelines will appear later in search results and you will have to search for their full username to find them.
A restricted account is like a website that launches and works, but does not appear in the Google results list, and the only way to see its content is to go directly to that site.
Instagram has two sets of definitive and optional instructions that are different from each other, and in case of violation of definite cases, your account may face some problems in future.
Next improvements in Instagram search
Instagram will soon introduce a set of new features in the search results section that allow users to find more than just pages and hashtags.
Mosseri says the company is working on a “full page of search results” that allows people to easily access their favorites.
Instagram also intends to increase the range of searchable keywords and allow more searches on various topics.
Currently, if you search for the word “space” on Instagram, accounts and hashtags containing the word will be displayed to you, but soon by searching for the same word, you can see photos and videos related to space in addition to hashtags and accounts.
