How many times a week should you share a post on Instagram?
If you work in social media, you may sometimes ask yourself this question. After reviewing 81 million posts (excluding Reels and IGTV), we came to the following conclusions:
According to our analysis, the more posts you post per week, the more interaction on your page. Also, the more post you share, the more likes and comments you get. However, the amount of access and interaction of people under each post changes as the number of posts increases, and this change largely depends on the number of followers per page.
Pages less than a thousand followers;
- Posting 14 times a week provides the most access and engagement per post.
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Accounts between 1,000 and 250,000 followers:
- Posting 14 to 20 times a week gives you the most access to each post, while posting once a week gives you the most interaction.
Profiles with more than 250,000 followers:
- Posting once a week provides the most access and engagement per post.
After examining the smaller pages with 1-10 thousand, 10-20 thousand and 20-30 thousand followers, we reached the same results and for this reason, we put pages with one thousand to 250 thousand followers in a group.
How does the number of followers and posting distance affect the performance of the posts?
When we look at the whole data, when we post 14 times a week (2 times a day), the access and interaction of each post is optimized. However, when we measure the data based on the number of followers, interesting statistics are obtained.
If your page has less than a thousand followers, the more posts per week, the better.
As the number of posts per week increases and the time interval between them decreases, the access and interaction rate of each post increases and the interaction rate of 3.1% with one post per week reaches 4.9% with 20 posts per week.
Maybe it’s because these small pages do not have many followers to interact significantly. As a result, they rely on new audiences who find them using hashtags and put likes and comments under their posts. So with each new post, their access rate increases.
For pages with between 1,000 and 250,000 followers, the access rate per post increases as the number of posts increases
Maybe the reason is the users’ fatigue, the decrease in the quality of the content by increasing the volume of the content or showing only the latest posts to the users by the Instagram algorithm.
For pages with more than 250,000 followers, the higher the number of posts per week, the significantly lower the subscription and engagement rates per post.
The decline in access rates is due to the fact that these large pages rely less on hashtags as the main source of access.
Instead, they rely on the audience and followers to make the page more accessible and viral, for example this page.
So, the more posts on these pages per week, the sharper the interaction rate per post.
Also, large pages may rely on the story to engage the audience. Stories are informal and engaging and are good for everyday interaction and communication.
So, how often do you have to post on Instagram?
It all depends on your goals. If your goal is to reach a new audience, posting regularly on Instagram and using an effective hashtag strategy is a good idea, especially if you have less than 250,000 followers.
According to our analysis, for the best access rate per post, you should post as follows:
- If you have less than a thousand followers: 14 times a week
If your followers are between 1,000 to 250,000 followers: 14 to 20 times a week
In case you’ve got more than 250,000 followers: once a week
However, try not to get too caught up in the numbers. Protecting your mental health and producing quality content that has real value to your audience is more important than quantity.
You just have to be more discriminating with the help you render toward other people.
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