thenIs offline marketing extinct?
Online marketing, using the websites and Instagram marketing are the most popular trends today. Many businesses have come to the conclusion that the only way out is to give up offline marketing and focus on online marketing.
Some even believe that having an Instagram page is enough to go through all the marketing operations. Of course, such options may be good for a small home business; But if you have a serious business and you want to get the best out of your marketing operations, read the rest of the article.
There are some things that may need more thinking; For example, Amazon has bought several physical stores to offer some products in person!
Brands like Samsung still spend millions of dollars on offline advertising. Telephone support lines for popular apps are always busy! So let’s look at the best marketing tools for businesses in the current situation.
What is marketing !?
First, let’s have a simple and practical definition of marketing. All the operations necessary to attract, interest and increase sales to the audience is called marketing.
Every step of the process requires money. For example, in order to attract the audience, it is necessary to do advertisements and introduce new people to our business.
In order to create interest in our products and business, it is needed to establish a good and friendly relationship with the audience.
This also requires time and money. It is also a very sensitive and costly sales step in offline marketing. It is necessary to remove all the questions and ambiguities of the audience in order to finally make a purchase.
What is online marketing?
In marketing, we convey the desired message to the audience through the media or social pages. This can lead to audience engagement and ultimately sales. When we talk about online marketing, we actually mean the same marketing operations as before; The difference is that we use “digital media” to convey the message.
When people talk about the cost-effectiveness of online marketing, they are actually focusing more on the engagement phase.
If we do the attraction step through online media such as click-through ads, ads on Instagram pages, etc., the costs of attracting each of our contacts will probably be much lower and more cost-effective.
For example, with the right budget, you may be able to add a new follower to your Instagram page by spending 100 to 200 Rials, which is a very good amount.
But that is not the whole point. Finally, the customer needs to be interested in our products and services and make a purchase. Next, let’s look at why online marketing alone is not the best option.
The time interval between attracting and becoming a buyer is important!
If you add an audience to your Instagram page with ads, the time between getting to know you and your first purchase is usually long.
It’s not like the audience will see your ad today and buy from you tomorrow. So while the cost of attracting each contact in online media is lower, it may take longer to turn the contact into a buyer.
The main reason is that it is more difficult to gain the trust of users in the online space. They may need exactly your product or service and the price is right, but they do not have enough confidence and do not buy.
Now consider a high-yield offline option. If you are participating in an exhibition related to your work and have a booth to introduce products and services, you may make significant purchases on the first day of the exhibition.
People trust you much faster in face-to-face and face-to-face conversations than online.
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Some people rather to be offline!
Many people in Oman still prefer to go to the store for their important purchases, talk to the seller, get a discount, and finally make the purchase.
For example, many people like to buy sofas, home appliances, clothes, etc. in person, or at least have a phone conversation and then register the order on the website.
as you see, offline marketing is a part of selling in Oman, and it’s not forgotten.
Important Note: If your business is not very large and you can help shoppers offline, do not force them to place their order online.
On the Smart Cloud website, several people still call every day and ask for a card number. These people prefer to call, pay card by card, send a receipt to have the product shipped.
Even the most successful online brands use offline media!
If you think the whole marketing and sales process should be online, just call the support phone number of websites and apps like Talabat, akeed and see how many people are in line!
Many online shoppers become anxious as soon as they encounter a problem and prefer to talk to a caring person offline to resolve the problem.
The combination of online and offline media produces the best results!
Internet marketing is very attractive and effective, but it is not enough on its own. You get the best results from your marketing operations when you do the following:
Focus more on online marketing to attract new audiences, but don’t give up on offline marketing. Take exhibitions, brochure and catalog printing, telephone use, and print advertising seriously.
For more interest, online media are better and cheaper. Of course, using text messages and phone calls for people who know you can be effective.
The world is moving towards online marketing and digital methods every day, and this is what has changed the world of marketing.
While making the best use of this technology, So it is very good that we do not forget about offline advertising methods.
If we can use the right combination of online and offline media in our work, Then we can get the best results from our marketing operations.
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